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Oh Behave, Google's New Ad Service Makes Me Yawn
So, just in case you didn't see it, Google launched their new beta behavioral ad serving services last week. The trial officially launched on YouTube and Google last Wednesday, but most of us won't...
View ArticleGoogle Analytics (Not Provided) and Firefox (Not Set) – Online Search...
Google and Firefox have made changes to search encryption that are affecting how marketers collect and analyze data, are you ready with alternate solutions? For those of you that track analytics or...
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Business Models Cord Cut, Too. Google’s Move Away from TV Advertising
Cord cutting isn't just a consumer topic. Business models can fall victim to the trend, as well. Google recently announced that it will be shutting down its marketplace for traditional television...
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4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call...
This is a guest blog on Blog.LogMyCalls.com from Andrew Lolk, CMO and Co-Founder of White Shark Media. The amount of data AdWords is providing these days is definitely one of its ways to show...
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AdWords Q&A With Former Google Evangelist Frederick Vallaeys
Tell us about your background a little bit. You worked for Google. What did you do for them? I started at Google in 2002 when they needed someone who spoke Dutch to help launch AdWords in the...
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4 tactics to improve your AdWords
AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers' budgets. PPC, depsite its downfalls, is a quick and relatively cheap way to drive significant amounts of traffic in a...
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